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1 profit
1. n1) прибыль, доход2) выгода, польза•to bring (in) / to carry profit — давать / приносить доход / прибыль
to derive profit — получать выгоду; извлекать доход
to enhance profits — увеличивать доходы / поступления / прибыль
to extract profit from smth — извлекать выгоду / доход / прибыль из чего-л.
to increase profits — увеличивать доходы / поступления / прибыль
to produce profit — давать / приносить доход / прибыль
to secure profits — обеспечивать / получать прибыль
- allocation of profitsto yield profit — давать / приносить доход / прибыль
- average profit
- commercial profit
- division of profits
- drive for profit
- easy profit
- enormous profit
- excess profit
- extraction of profit
- fabulous profits
- for profit
- for the sake of profit
- hidden profit
- high profits
- huge profit
- in pursuit of profit
- in quest of profit
- industrial profit
- interim profits
- level of profit
- margin of profit
- maximum profit
- monopoly profits
- mutual profit
- net profit
- personal profit
- planned profit
- pretax profit - repatriation of profits
- territorial profit
- trade profit
- trading profit
- transfer of profits abroad
- war profits 2. v( from smth) наживаться на чем-л.; извлекать прибыль из чего-л. -
2 set off
1) ((sometimes with on) to start a journey: We set off to go to the beach.) partir, salir, ponerse en camino2) (to cause to start doing something: She had almost stopped crying, but his harsh words set her off again.) hacer empezar, provocar, desencadenar3) (to explode or ignite: You should let your father set off all the fireworks.) hacer estallar/explotarset off vb salir / ponerse en caminoset off vt1) provoke: provocar2) explode: hacer estallar (una bomba, etc.)1) v + adv ( begin journey) salir*when do you set off on your trip? — ¿cuándo sales or te vas de viaje?
2) v + o + adv, v + adv + oa) ( activate) \<\<bomb/mine\>\> hacer* explotar or estallar; \<\<alarm\>\> hacer* sonar; \<\<firework\>\> lanzar*, tirarb) ( start) \<\<speculation\>\> dar* lugar ac) ( enhance) hacer* resaltar, darle* realce ad) ( offset)to set something off against something — deducir* algo de algo
these expenses can be set off against income — ( Tax) estos gastos se pueden deducir de los ingresos
1.VI + ADV (=leave) salir, partir (esp LAm)2. VT + ADV1) (=start) provocar, desencadenarthat was what set off the riot — eso fue lo que provocó or desencadenó el motín
to set sb off — (laughing) hacer reír a algn; (talking) hacer que algn se ponga a hablar
that really set him off — (angrily) aquello le puso furioso
that set him off (all over) again — (angrily) eso le provocó de nuevo
2) (=trigger off) [+ burglar alarm] hacer sonar; [+ bomb] hacer estallar, explotar; [+ mechanism] hacer funcionar3) (=enhance) hacer resaltarthe black sets off the red — el negro hace resaltar or pone de relieve el rojo
4) (=balance) contraponer* * *1) v + adv ( begin journey) salir*when do you set off on your trip? — ¿cuándo sales or te vas de viaje?
2) v + o + adv, v + adv + oa) ( activate) \<\<bomb/mine\>\> hacer* explotar or estallar; \<\<alarm\>\> hacer* sonar; \<\<firework\>\> lanzar*, tirarb) ( start) \<\<speculation\>\> dar* lugar ac) ( enhance) hacer* resaltar, darle* realce ad) ( offset)to set something off against something — deducir* algo de algo
these expenses can be set off against income — ( Tax) estos gastos se pueden deducir de los ingresos
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3 pump up
(to inflate (tyres etc) with a pump.) inflarpump up vb inflarv + o + adv, v + adv + oa) ( inflate) \<\<tire\>\> inflar, hinchar (Esp)b) ( psych up) (AmE) mentalizar*VT + ADV1) (=inflate) [+ tyre] hinchar, inflar (LAm)2) (=carry up) [+ water, oil] bombear3) * (=increase) [+ prices, profits] inflar4) (=enhance) mejorar5) (=inspire) [+ person] animar; [+ morale] subir, levantar* * *v + o + adv, v + adv + oa) ( inflate) \<\<tire\>\> inflar, hinchar (Esp)b) ( psych up) (AmE) mentalizar* -
4 mount
1. n разг. велосипед2. n разг. восхождение3. n разг. лафет, станок4. n разг. подложка, картон или холст, на который наклеена картина или карта; паспарту5. n разг. подставка6. n разг. стенд7. n разг. предметное стекло8. n разг. оправа9. n разг. шёлк или бумага, из которых сделан веер10. n разг. спорт. вскок, наскок на гимнастический снаряд11. n разг. ездка12. n разг. заезд13. v взбираться, восходить, подниматься14. v устанавливать, ставить на возвышении15. v устанавливать; монтировать16. v вставлятьto mount pictures — наклеивать картины, фотографии на картон или паспарту
17. v готовить18. v спец. заключать19. v повышаться, возрастать20. v усиливаться, расти21. v садиться22. v посадить23. v снабжать верховыми лошадьмиto mount a horse, to take horse — сесть на лошадь; поехать верхом
24. v воен. быть вооружённым, экипированнымa fort mounting 80 guns — крепость, вооружённая восемьюдесятью орудиями
25. v подготавливать, организовывать26. v охранять; нести караульную службу27. v театр. оформлять28. v театр. ставить29. v театр. вет. покрывать30. n возвышенность; холм31. n поэт. уст. холм; гора32. n бугорокСинонимический ряд:1. horse (noun) charger; horse; palfrey; steed2. mountain (noun) alp; hill; mountain; peak3. ascend (verb) ascend; clamber; climb; escalade; escalate; get up on; go up; scale; upclimb; upgo4. back (verb) back; bestride5. display (verb) display; exhibit; show6. increase (verb) aggrandise; amplify; augment; build; build up; burgeon; enlarge; expand; extend; grow; increase; multiply; run up; snowball; swell; upsurge; wax7. install (verb) install; place; position8. intensify (verb) aggravate; deepen; enhance; heighten; intensate; intensify; magnify; redouble; rouse9. prepare (verb) fix on; make ready; prepare; put into position; raise; ready10. rise (verb) advance; arise; aspire; lift; rise; soar; up; uprear11. stage (verb) produce; put on; stageАнтонимический ряд:abate; abridge; alight; collapse; curtail; decline; decrease; descend; dip; dismount; droop; drop; ebb; fall; lapse; remove -
5 set
A n1 ( collection) (of keys, spanners, screwdrivers) jeu m ; (of golf clubs, stamps, coins, chairs) série f ; ( of cutlery) service m ; ( of encyclopedias) collection f ; fig (of data, rules, instructions, tests) série f ; a set of china un service de table ; a new/clean set of clothes des vêtements neufs/propres ; they're sold in sets of 10 ils sont vendus par lots de 10 ; a set of bills Comm, Fin un jeu de connaissements ; a set of fingerprints des empreintes fpl digitales ; a set of stairs un escalier ; a set of traffic lights des feux mpl (de signalisation) ;2 (kit, game) a backgammon/chess set un jeu de jacquet/d'échecs ; a magic set une mallette de magie ;3 ( pair) a set of sheets une paire de draps ; a set of footprints l'empreinte des deux pieds ; a set of false teeth un dentier ; my top/bottom set ( of false teeth) la partie supérieure/inférieure de mon dentier ; one set of grandparents lives in Canada deux de mes grands-parents habitent au Canada ; both sets of parents agreed with us ses parents comme les miens étaient d'accord avec nous ;6 ( group) ( social) monde m ; ( sporting) milieu m ; aristocratic/literary set monde aristocratique/littéraire ; the racing/yachting set le milieu des courses/du yachting ; the smart ou fashionable set les gens à la mode ; he's not part of our set il ne fait pas partie de notre groupe ;8 Math ensemble m ;9 GB Sch (class, group) groupe m ; to be in the top set for maths être dans le groupe des meilleurs en maths ;10 ( hair-do) mise f en plis ; to have a shampoo and set se faire faire un shampooing et une mise en plis ;11 Mus concert m ;12 ( position) ( of sails) réglage m ; you could tell by the set of his jaw that he was stubborn ça se voyait à sa tête qu'il était têtu ;14 ( of badger) terrier m ;15 Hort plante f à repiquer ;B adj1 ( fixed) ( épith) [pattern, procedure, rule, task] bien déterminé ; [time, price] fixe ; [menu] à prix fixe ; [formula] toute faite ; [idea] arrêté ; I had no set purpose in arranging the meeting je n'avais pas d'objectif précis quand j'ai organisé cette réunion ; set phrase, set expression expression f consacrée, locution f figée ; to be set in one's ideas ou opinions avoir des idées bien arrêtées ; to be set in one's ways avoir ses habitudes ; the weather is set fair le temps est au beau fixe ;2 ( stiff) [expression, smile] figé ;3 Sch, Univ ( prescribed) [book, text] au programme ; there are five set topics on the history syllabus il y a cinq sujets au programme d'histoire ;4 ( ready) ( jamais épith) prêt (for pour) ; to be (all) set to leave/start être prêt à partir/commencer ; they're set to win/lose tout laisse à croire qu'ils vont gagner/perdre ;5 ( determined) to be (dead) set against sth/doing être tout à fait contre qch/l'idée de faire ; he's really set against my resigning/marrying il est tout à fait contre ma démission/mon mariage ; to be set on sth/on doing tenir absolument à qch/à faire ;1 (place, position) placer [chair, ornament] (on sur) ; poster [guard, sentry] ; monter, sertir [gem] (in dans) ; to set sth against a wall mettre qch contre un mur [bike, ladder] ; to set sth before sb lit placer qch devant qn [food, plate] ; fig présenter qch à qn [proposals, findings] ; to set sth in the ground enfoncer qch dans le sol [stake] ; to set sth into sth encastrer qch dans qch ; to set sth straight lit ( align) remettre qch droit [painting] ; fig ( tidy) remettre de l'ordre dans qch [papers, room] ; to set sth upright redresser qch ; a house set among the trees une maison située au milieu des arbres ; to set matters ou the record straight fig mettre les choses au point ; a necklace set with rubies un collier incrusté de rubis ; his eyes are set very close together ses yeux sont très rapprochés ;2 ( prepare) mettre [table] ; tendre [trap] ; set three places mets trois couverts ; to set the stage ou scene for sth fig préparer le lieu de qch [encounter, match] ; the stage is set for the final tout est prêt pour la finale ; to set one's mark ou stamp on sth laisser sa marque sur qch ;3 (affix, establish) fixer [date, deadline, place, price, target] ; lancer [fashion, trend] ; donner [tone] ; établir [precedent, record] ; to set a good/bad example to sb montrer le bon/mauvais exemple à qn ; to set one's sights on viser [championship, job] ;4 ( adjust) mettre [qch] à l'heure [clock] ; mettre [alarm clock, burglar alarm] ; programmer [timer, video] ; to set the oven to 180° mettre le four sur 180° ; to set the controls to manual passer au mode manuel ; to set the video to record the film programmer le magnétoscope pour enregistrer le film ; to set the alarm for 7 am mettre le réveil pour 7 heures ; set your watch by mine règle ta montre sur la mienne ; I set the heating to come on at 6 am j'ai réglé le chauffage pour qu'il se mette en route à six heures ; to set the counter back to zero remettre le compteur à zéro ;5 ( start) to set sth going mettre qch en marche [machine, motor] ; to set sb laughing/thinking faire rire/réfléchir qn ; to set sb to work doing charger qn de faire ; the noise set the dogs barking le bruit a fait aboyer les chiens ;6 (impose, prescribe) [teacher] donner [homework, essay] ; poser [problem] ; créer [crossword puzzle] ; to set an exam préparer les sujets d'examen ; to set a book/subject for study mettre un texte/un sujet au programme ; to set sb the task of doing charger qn de faire ;7 Cin, Literat, Theat, TV situer ; to set a book in 1960/New York situer un roman en 1960/à New York ; the film/novel is set in Munich/in the 1950's le film/roman se passe à Munich/dans les années 50 ;9 Print composer [text, type] (in en) ;11 ( style) to set sb's hair faire une mise en plis à qn ; to have one' s hair set se faire faire une mise en plis ;12 ( cause to harden) faire prendre [jam, concrete] ;13 ( esteem) to set sb above/below sb placer qn au-dessus/en dessous de qn ;14 GB Sch grouper [qn] par niveau [pupils].1 [sun] se coucher ;3 Med [fracture, bone] se ressouder.to be well set-up ○ ( financially) avoir les moyens ○ ; ( physically) [woman] être bien balancé ○ ; to make a (dead) set at sb ○ GB se lancer à la tête de qn ○.■ set about:▶ set about [sth] se mettre à [work, duties] ; to set about doing commencer à faire ; to set about the job ou task ou business of doing commencer à faire ; I know what I want to do but I don't know how to set about it je sais ce que je veux faire mais je ne sais pas comment m'y prendre ;▶ set about [sb] ○ attaquer qn (with avec) ;▶ set [sth] about faire courir [rumour, story] ; to set it about that… faire courir le bruit que…■ set against:▶ set sth against sth ( compare) confronter qch à qch ; you have to set his evidence against what you already know vous devez examiner son témoignage à la lumière de ce que vous savez déjà ; the benefits seem small, set against the risks par rapport aux risques les bénéfices semblent maigres.■ set apart:▶ set [sb/sth] apart distinguer [person, book, film] (from de).■ set aside:▶ set [sth] aside, set aside [sth]1 ( put down) poser [qch] de côté [book, knitting] ;3 ( disregard) mettre [qch] de côté [differences, prejudices] ;■ set back:▶ set [sth] back1 ( position towards the rear) reculer [chair, table] ; the house is set back from the road la maison est située un peu en retrait de la route ;2 ( adjust) retarder [clock, watch] ;▶ set [sb] back ○ coûter les yeux de la tête à ○ ; that car must have set you back a bit cette voiture a dû te coûter les yeux de la tête ; it set me back 2,000 dollars ça m'a coûté 2 000 dollars.■ set by:▶ set [sth] by, set by [sth] mettre [qch] de côté.■ set down:▶ set [sb/sth] down déposer [passenger] ; poser [suitcases, vase] ;▶ set down [sth], set [sth] down1 ( establish) fixer [code of practice, conditions, criteria] ;2 ( record) enregistrer [event, fact] ; to set down one' s thoughts (on paper) consigner ses pensées par écrit ;3 ( land) poser [helicopter].■ set forth:▶ set forth [sth] exposer [findings, facts] ; présenter [argument].■ set in:▶ set in [infection, gangrene] se déclarer ; [complications] survenir ; [winter] arriver ; [depression, resentment] s'installer ; the rain has set in for the afternoon la pluie va durer toute l'après-midi ;■ set off:▶ set off partir (for pour) ; to set off on a journey/an expedition partir en voyage/expédition ; to set off to do partir faire ; he set off on a long description/story il s'est lancé dans une longue description/histoire ;▶ set [off] sth, set [sth] off1 ( trigger) déclencher [alarm] ; faire partir [firework] ; faire exploser [bomb] ; déclencher [riot, row, panic] ;2 ( enhance) mettre [qch] en valeur [colour, dress, tan] ;3 Fin to set sth off against profits/debts déduire qch des bénéfices/des dettes ;▶ set [sb] off faire pleurer [baby] ; she laughed and that set me off elle a ri et ça m'a fait rire à mon tour ; don't mention politics, you know it always sets him off ne parle pas de politique tu sais bien que quand il est parti on ne peut plus l'arrêter.■ set on:▶ set on [sb] attaquer qn ;▶ set [sth] on sb lâcher [qch] contre qn [dog] ; to set sb onto sb ou sb's track mettre qn sur la piste de qn.■ set out:▶ set out ( leave) se mettre en route (for pour ; to do pour faire) ; we set out from Paris/the house at 9 am nous avons quitté Paris/la maison à 9 heures ; to set out on a journey/an expedition partir en voyage/expédition ; to set out to do ( intend) [book, report, speech] avoir pour but de faire ; [person] chercher à faire ; ( start) commencer à faire ;▶ set [sth] out, set out [sth]1 ( spread out) disposer [goods] ; disposer [food] ; étaler [books, papers] ; disposer [chairs] ; préparer [board game] ; disposer [chessmen] ; organiser [information] ;2 (state, explain) présenter [conclusions, ideas, proposals] ; formuler [objections, terms].■ set to s'y mettre.■ set up:▶ set up ( establish oneself) [business person, trader] s'établir ; to set up on one's own s'établir à son compte ; to set up (shop) as a decorator/caterer s'établir en tant que décorateur/traiteur ; to set up in business monter une affaire ;▶ set [sth] up, set up [sth]1 ( erect) monter [stand, stall] ; assembler [equipment, easel] ; déplier [deckchair] ; ériger [roadblock] ; dresser [statue] ; to set up home ou house s'installer ; to set up camp installer un campement ;3 (found, establish) créer [business, company] ; implanter [factory] ; former [support group, charity] ; constituer [committee, commission] ; ouvrir [fund] ; lancer [initiative, scheme] ;6 Print composer [page] ;▶ set [sb] up1 ( establish in business) she set her son up (in business) as a gardener elle a aidé son fils à s'installer comme jardinier ;2 (improve one's health, fortune) remettre [qn] sur pied ; there's nothing like a good vacation to set you up rien de tel que de bonnes vacances pour vous remettre sur pied ; that deal has set her up for life grâce à ce contrat elle n'aura plus à se soucier de rien ;3 ○ GB ( trap) [police] tendre un piège à [criminal] ; [colleague, friend] monter un coup contre [person] ;4 Comput installer, configurer ;▶ set [oneself] up1 Comm she set herself up as a financial advisor elle s'est mise à son compte comme conseiller financier ; to set oneself up in business se mettre à son compte ;2 ( claim) I don't set myself up to be an expert je ne prétends pas être expert ; she sets herself up as an authority on French art elle prétend faire autorité en matière d'art français.■ set upon:▶ set upon [sb] attaquer qn. -
6 category management
Mktgthe process of manufacturers and retailers working together to maximize profits and enhance customer value in any given product category. Category management has developed from brand management and the techniques of efficient consumer response, and is most prevalent in the fast moving consumer goods sector. It is founded on the assumption that consumer purchase decisions are made from a range of products within a category and not merely by brand and has gained in prominence, as it is believed to meet customer needs better than standard brand management.Abbr. CM
См. также в других словарях:
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